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Communicators at the Crossroad with Science and New Technology

Dyna Vink has been invited to speak at the IABC World Conference in Montreal, Canada on the topic of "Communicators at the Crossroad with Science and New Technology". What if communicators had the capability to influence stakeholder judgment and behavior? There is new technology that provides a bridge for communication professionals to the latest advances in decision science that is based on a solid foundation of research. This session will explore that bridge and the many positive implications for communicators worldwide, their employers and clients. Using this approach, we can build our competency to delve into people’s worldview to understand how a specific challenge is being perceived. If we can learn what the unmet information needs are, without bias or assumption, we can fill those gaps and share ideas without misinterpretation. 

Patented New Science/Technology Enhances Leaders’ Ability to Manage Risk; Capitalize on High-Stakes Opportunities; Solve Problems in Complex Systems

January 26, 2018; Pittsburgh, PA, United States: Cognitive Science Systems LP (CSS) today announced a new model for strategy, risk and communication leadership in business, civil society and government organizations internationally. The behavioral science-informed, software-supported Mental Modeling Technology Platform™ (MMT Platform™) can now be integrated into any organization to model, understand and address stakeholder judgment, decision making and behavior. Leaders can now produce and manage strategies driven with insights using applied behavioral science, non-persuasive interventions and communications. By integrating the MMT Platform™, any organization can reduce risk and costs, transfer skills and knowledge and help leaders better address complicated problems and leverage opportunities in complex business, societal and governance environments. Read more.

Dyna Vink gave the presentation called "New Mental Modeling TechnologyTM Adds Capability to Risk-Reducing and Life-Saving Risk Communication" at the Society for Risk Analysis Annual Conference. Some years ago, the Technical Standards and Safety Authority (TSSA) of Ontario decided they needed an effective risk communication strategy to address homeowners’ information needs to reduce the risk of carbon monoxide (CO) in the home. Although an excellent result was delivered, if we could repeat the project today using the new Mental Modeling TechnologyTM Platform, we could have improved data collection and analysis, the precision of the outcome, and the time required for completion leading to 30-40% decrease in level of effort. 

Speaking at the Society for Risk Analysis Conference in Lisbon, Portugal, June 19, 2017

Dyna Vink was invited to present on the topic "Mental Modeling Technology PlatformTM for integrated risk management and risk communication". The Platform is a new evidence-based technology to support strategic decision making. Its story culminates a quarter century saga of one company whose business was translating the basic research in the behavioral sciences – including that of cognitive scientists Kahneman and Tversky - into practical methods and tools, and “interventions” that could be used in organizations of all kinds to address complex issues rooted in challenges of understanding and addressing human judgment, decision making and behavior. 

MARC USA Expands Behavioral Sciences-Driven Research and Strategy Leadership First Agency to Offer Mental Models Technology™


PITTSBURGH, PA, December 5, 2016 – MARC USA, one of the nation’s largest privately-owned, full-service advertising agencies, and Cognitive Science Systems LP today announced a strategic partnership that will add Mental Modeling Technology™ (MMT™) to the agency’s suite of innovative behavioral science-backed research, strategy and communications capabilities. Read more.